The most important characteristics of good design: Discover-ability and Understanding
Discover-ability
Understanding
Ex. Doors: Need signals to indicate naturally where to push. Ex. Vertical plate on a side to be pushed
We accept complex device needs aid of manual, but it should be unnecessary for simple things
Faced with array of controls and displays, we simply memorize one or two settings to fulfill requirement
When a device with complex settings let user unable to remember, then whole purpose of design was lost
